Making the invisible visible.
Steve originated the Unwritten Ground Rules concept and has spent decades helping leaders see how everyday perceptions shape behaviour and results.
Steve Simpson & Stef du Plessis
Deep experience.
Practical impact.
More than 35 years helping leaders understand the culture they have and create the culture they need.
Years of practical culture transformation
This is not theory.
It is work we have lived.
The UGRs story
A simple idea with
profound consequences.
Steve Simpson created the UGRs concept in the early 1990s to make workplace culture tangible, discussable and changeable.
Stef du Plessis has worked alongside Steve to develop and refine the approach through sustained, hands-on work across industries, countries and cultures.
Together, they bring an unusual combination of conceptual clarity, international experience and practical understanding of what leaders encounter when culture change becomes real.
Turning insight into movement.
Stef brings deep experience in helping leaders and teams confront cultural reality, build shared ownership and translate insight into practical change.
Experience across organisations
Trusted in demanding
environments.
“Now is the time for Steve Simpson and UGRs.”— Guy Russo, former CEO, Kmart & Target Australia
Begin with understanding
What is your culture
really telling people?
Start a conversation with Steve Simpson and Stef du Plessis about the culture your organisation needs.
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